Engaging the Global Chinese Consumer

Tencent International Premium Agency Partner

Who We Are

China Luxury Advisors Inc (CLA) is a global consultancy that advises and works collaboratively with luxury brands, tourism boards, destinations and retailers on their China consumer strategy. Our tailored approach creates specific programming to help our clients capture and maximize their ROI potential with this influential and growing audience. Established in 2011, CLA offers a full suite of services including China-Ready training, strategy, market entry, research and insights, media planning, digital and technology platform activation, travel trade outreach, merchandising and loyalty programs.

CLA has offices in Los Angeles, New York and an affiliate partner in Beijing.

Who We Work With

What We Do

STRATEGY

We are a strategy consultancy at our core. We actively work with destinations, attractions and global luxury brands to contextualize the Chinese consumer opportunity. Our tailored strategies provide the vision to overcome obstacles and the innovation to drive sustainable results.

DETAILS

RESEARCH

Our custom research is a roadmap to the Global Chinese Demographic. Our research experts have the ability to handle quick turn surveys to gauge the pulse of consumer sentiment to more in depth qualitative studies to uncover forward looking insights that will impact company performance.

DETAILS

WECHAT

Tencent International has designated us as a Premium Agency Partner. We work closely with WeChat to register and manage official accounts, develop mini programs, create content and place advertising across Tencent’s platforms with special targeting to visiting Chinese tourists.

DETAILS

PAID MEDIA

The diversity and mix of the China advertising landscape is staggering. Our paid media experts are well versed in the benefits and pitfalls of each channel and platform to ensure a targeted media plan is developed to reach your KPIs no matter the budget.

DETAILS

SOCIAL

Generating a strong social presence that attracts the Chinese consumer matters. From crafting unique brand stories, social giveaway programs to managing creative influencer campaigns, our digital team understands how to create meaningful engagement on social.

DETAILS

DIGITAL DEVELOPMENT

We have deep domain expertise and dedicated WeChat development capabilities, and are experienced in building the following WeChat solutions for global brands: WeChat Accounts
WeChat Mini Programs, CRM, Tencent Cloud, CMS, Web Applications, Advertising and Media Placement.

DETAILS

Award Winning Work

Utah Office of Tourism

read more

L’Oréal Travel Retail Americas

read more

Beverly Center

read more

Extell Development

read more

William Henry

read more

Clé de Peau Beauté

read more

Stuart Weitzman

read more

WeChat Advertising

read more

WeChat Mini Program

read more

El Corte Ingles

read more

Asian Art Museum

read more

China Ready Training

read more

Meet the CLA Team

RENEE HARTMANN

Co-Founder

SAGE BRENNAN

Co-Founder

LESLIE CAPSTRAW

Chief Operating Officer

RIKI XU

Digital Development

JESSICA DAI

Account Supervisor
Arts & Culture Lead

LIZ KAWAYOSHI

Senior Project Management
   

LU FENG

Visual Designer | UX
   

 LISA CHIUEH

   Junior Graphic Designer  
  

WENDY WANG

Client Service
  

AMY TANG

Client Service
  

IVY CHEN

Client Service
 

CAROLINE YAN

Client Service
  

Au Courant

Our Opinion & Insights on the China Market

Patriotic Consumers Are Changing the Chinese Market. Here’s How.

Original Article: https://www.businessoffashion.com/articles/professional/patriotic-consumers-are-changing-the-chinese-market-heres-how SHANGHAI, China — As countries around the world close their borders and see lives and businesses decimated by the coronavirus pandemic, nativism is an inevitable, if unsavoury, by-product. A decades-long[…]

Read more

China Has Become a Testing Ground for Luxury Brands

Product launches are being moved to China and high sales targets are set, hoping to offset the losses from the rest of the world. Original Article: https://wwd.com/business-news/markets/china-has-become-a-testing-ground-for-luxury-brands-1203558967/ With much of the[…]

Read more

The Fitness Fashion Frenzy That Just Got Bigger

Original Article:  https://www.businessoffashion.com/articles/professional/the-fitness-fashion-frenzy-that-just-got-bigger SHANGHAI, China — In the darkest days of China’s coronavirus outbreak, the streets of major cities, normally teaming with tens of millions of inhabitants, lay eerily empty. As people in[…]

Read more

Don’t Miss Out on CLA Insights!

CLA Reports

CLA conducts a wide range of research for its clients – tailoring the approach in order to glean actionable insights for the specific client need.

FLASH SURVEY REPORT
Chinese Consumer Sentiment in the Age of Coronavirus

We can all relate to this impulse, a common response in CLA’s online survey of Chinese consumer sentiment, which measures reactions to the coronavirus outbreak in China.

More Details

CLA REPORT
How To Chinese New Year

Discover CLA’s Latest Report For Lunar New Year Engagement Tips. Which direction should you favor in the (Lunar) new year?

More Details

Let’s Connect

Work With Us !

We’re in the midst of an incredibly exciting time CLA. Come join us in creating a team of amazing and exceptional people, helping the world’s top luxury brands and destinations connect with the global Chinese consumer.


If you are interested in joining our team, please send us your information. We are always looking for interns as well as account leaders and social gurus.
If you have any questions about us, get in touch on careers@chinaluxuryadvisors.com

GET IN TOUCH