Engaging the Global Chinese Consumer

WeChat Premium Agency Partner

Who We Are

China Luxury Advisors Inc (CLA) is a global consultancy that advises and works collaboratively with luxury brands, tourism boards, destinations and retailers on their China consumer strategy. Our tailored approach creates specific programming to help our clients capture and maximize their ROI potential with this influential and growing audience. Established in 2011, CLA offers a full suite of services including China-Ready training, strategy, market entry, research and insights, media planning, digital and technology platform activation, travel trade outreach, merchandising and loyalty programs.

CLA has offices in Los Angeles, New York and an affiliate partner in Beijing.

Who We Work With

What We Do

STRATEGY

We are a strategy consultancy at our core. We actively work with destinations, attractions and global luxury brands to contextualize the Chinese consumer opportunity. Our tailored strategies provide the vision to overcome obstacles and the innovation to drive sustainable results.

RESEARCH

Our custom research is a roadmap to the Global Chinese Demographic. Our research experts have the ability to handle quick turn surveys to gauge the pulse of consumer sentiment to more in depth qualitative studies to uncover forward looking insights that will impact company performance.

WECHAT

Tencent International has designated us as a Premium Agency Partner. We work closely with WeChat to register and manage official accounts, develop mini programs, create content and place advertising across Tencent’s platforms with special targeting to visiting Chinese tourists.

PAID MEDIA

The diversity and mix of the China advertising landscape is staggering. Our paid media experts are well versed in the benefits and pitfalls of each channel and platform to ensure a targeted media plan is developed to reach your KPIs no matter the budget.

SOCIAL

Generating a strong social presence that attracts the Chinese consumer matters. From crafting unique brand stories, social giveaway programs to managing creative influencer campaigns, our digital team understands how to create meaningful engagement on social.

DIGITAL DEVELOPMENT

We have deep domain expertise and dedicated WeChat development capabilities, and are experienced in building the following WeChat solutions for global brands: WeChat Accounts WeChat Mini Programs, CRM, Tencent Cloud, CMS, Web Applications, Advertising and Media Placement.

Award Winning Work

Utah Office of Tourism

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L’Oréal Travel Retail Americas

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Beverly Center

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Extell Development

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William Henry

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Clé de Peau Beauté

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Stuart Weitzman

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WeChat Advertising

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WeChat Mini Program

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El Corte Ingles

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Asian Art Museum

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China Ready Training

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Meet the CLA Team

RENEE HARTMANN

Co-Founder

SAGE BRENNAN

Co-Founder

LESLIE CAPSTRAW

Chief Operating Officer

RIKI XU

Digital Development

YULIN WU

Account Supervisor

Paid Media Lead

JESSICA DAI

Account Supervisor

Arts & Culture Lead

LIZ KAWAYOSHI

Senior Project Management    

LU FENG

Visual Designer | UX

   

 LISA CHIUEH

   Junior Graphic Designer  

  

WENDY WANG

Client Service

  

AMY TANG

Client Service

  

ANRAN CHEN

Client Service

  

IVY CHEN

Client Service

 

HILARY WU

Client Service

  

CAROLINE YAN

Client Service   

Au Courant

Our Opinion & Insights on the China Market

Alibaba Reopens Sesame

Fresh from the largest 24-hour sales event in the history of the world — Singles’ Day, on November 11th — Alibaba is already setting up for another major début, before the US even[…]

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7 Insights on Chinese Tourism from WTM London 2019

Stargazing is especially attractive to Chinese tourists in destinations like Nova Scotia (pictured). Photo courtesy of Tourism Nova Scotia / Photographer: Acorn Art Photography Original Article: https://jingtravel.com/moma-wechat-advent-calendar/ 13 Nov 2019 | Article by: Sienna[…]

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Bigger than Black Friday, More Epic than Cyber Monday… Singles’ Day!

Singles’ Day, November 11th, is here! It’s the quintessential do what I want, all about me, self-care day. Stay out late, shop for whatever you fancy, travel at a moment’s[…]

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Don’t Miss Out on CLA Insights!

Let’s Connect

Work With Us !

We’re in the midst of an incredibly exciting time CLA. Come join us in creating a team of amazing and exceptional people, helping the world’s top luxury brands and destinations connect with the global Chinese consumer. If you are interested in joining our team, please send us your information. We are always looking for interns as well as account leaders and social gurus. If you have any questions about us, get in touch on careers@chinaluxuryadvisors.com GET IN TOUCH