Who We Are
China Luxury Advisors Inc (CLA) is a global consultancy that advises and works collaboratively with luxury brands, tourism boards, destinations and retailers on their China consumer strategy. Our tailored approach creates specific programming to help our clients capture and maximize their ROI potential with this influential and growing audience. Established in 2011, CLA offers a full suite of services including China-Ready training, strategy, market entry, research and insights, media planning, digital and technology platform activation, travel trade outreach, merchandising and loyalty programs.
CLA has offices in Los Angeles, New York and an affiliate partner in Beijing.
Who We Work With
What We Do
STRATEGY
We are a strategy consultancy at our core. We actively work with destinations, attractions and global luxury brands to contextualize the Chinese consumer opportunity. Our tailored strategies provide the vision to overcome obstacles and the innovation to drive sustainable results.
DETAILSRESEARCH
Our custom research is a roadmap to the Global Chinese Demographic. Our research experts have the ability to handle quick turn surveys to gauge the pulse of consumer sentiment to more in depth qualitative studies to uncover forward looking insights that will impact company performance.
DETAILSMARKET ENTRY
CLA works closely with brands to develop customized approaches to entering the China market. As part of this process, CLA assesses the opportunity, identifies appropriate partners, conducts consumer and resesearch and develops multi-year entry execution plans.
DETAILSPAID MEDIA
The diversity and mix of the China advertising landscape is staggering. Our paid media experts are well versed in the benefits and pitfalls of each channel and platform to ensure a targeted media plan is developed to reach your KPIs no matter the budget.
DETAILSSOCIAL
Generating a strong social presence that attracts the Chinese consumer matters. From crafting unique brand stories, social giveaway programs to managing creative influencer campaigns, our digital team understands how to create meaningful engagement on social.
DETAILSDIGITAL DEVELOPMENT
CLA has deep domain expertise and dedicated digital development capabilities tailored for the China market. We are experienced in building targeted solutions for global brands including social campaigns, gamification, local app development and websites.
DETAILSAward Winning Work
Utah Office of Tourism
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L’Oréal Travel Retail Americas
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Beverly Center
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Extell Development
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William Henry
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Clé de Peau Beauté
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Stuart Weitzman
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El Corte Ingles
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Asian Art Museum
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China Ready Training
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Museums in the Cloud
read moreMeet the CLA Team
RENEE HARTMANN
Co-Founder
SAGE BRENNAN
Co-Founder
LESLIE CAPSTRAW
Chief Operating Officer
RIKI XU
Digital Development
JESSICA DAI
Account Supervisor
Arts & Culture Lead
LIZ KAWAYOSHI
Senior Project Management
LU FENG
Visual Designer | UX
LISA CHIUEH
Junior Graphic Designer
WENDY WANG
Client Service
AMY TANG
Client Service
IVY CHEN
Client Service
CAROLINE YAN
Client Service
Au Courant
Our Opinion & Insights on the China Market
Can China Save Travel Retail in 2020?
Customers purchase cosmetics at a duty-free shop in the Hainan Province of China | Source: Getty Images The decline in international travel has hit duty free retail hard this year,[…]
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Is It Game Over for China’s Grey Market Sellers?
A shopper browses handbags and wallets inside a Furla SpA store in Hong Kong | Source: Getty Images A global pandemic is bad news for any number of businesses, but[…]
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Will Daigou Help Brands Survive COVID-19?
With mounting pressure to perform due to COVID-19, brands have slowly warmed up to working side by side with daigou. Photo: Shutterstock. Beijing office worker Cheryl Chen works with at[…]
Read moreDon’t Miss Out on CLA Insights!
CLA Reports
CLA conducts a wide range of research for its clients – tailoring the approach in order to glean actionable insights for the specific client need.
Decoding Daigou: China’s New Social Commerce
CLA collaborated with YouWorld to undertake a first-of-its-kind survey of the most elusive group of power shoppers in the world: the Daigou Market.
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FLASH SURVEY REPORT
Chinese Consumer Sentiment in the Age of Coronavirus
We can all relate to this impulse, a common response in CLA’s online survey of Chinese consumer sentiment, which measures reactions to the coronavirus outbreak in China.
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CLA REPORT
How To Chinese New Year
Discover CLA’s Latest Report For Lunar New Year Engagement Tips. Which direction should you favor in the (Lunar) new year?
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Work With Us !
We’re in the midst of an incredibly exciting time CLA. Come join us in creating a team of amazing and exceptional people, helping the world’s top luxury brands and destinations connect with the global Chinese consumer.
If you are interested in joining our team, please send us your information. We are always looking for interns as well as account leaders and social gurus.
If you have any questions about us, get in touch on careers@chinaluxuryadvisors.com