About Us

China Luxury Advisors (CLA) is a global consultancy that advises luxury brands, tourism boards, destinations and retailers on their China consumer strategy. CLA partners with brands to develop the right market entry approach, social presence, acquisition and retention strategies to fit their business lifecycle. Our customized approach allows us to create unique programing to help brands capture and maximize their ROI potential with this influential, and growing audience.
Selected Clients
“China Luxury Advisors has been instrumental in keeping us on the forefront of an ever changing China Market. From helping us establish our consumer strategy, to on the ground support, to managing our digital channels, CLA has built us a market leading Chinese customer strategy that has grown year over year.”Amy Drouillard | Director, Center Marketing | Taubman

Services

CHINESE CONSUMER STRATEGY DEVELOPMENT

CLA works with clients to develop a comprehensive Chinese consumer strategy tailored to the brand position, budget and resources.

CUSTOM RESEARCH

CLA conducts customer quantitative and qualitative research designed to provide actionable insights for its clients. CLA can develop tailored targeting to glean insights for clients, including KOL insights, industry insider interviews, and quantitative studies filtered for specific criteria or actions.

CHINESE MEDIA PLANNING & PLACEMENT

CLA works with clients to develop comprehensive media plans, creative assets and media placements designed to meet client goals and platform usage. CLA is an authorized media agency for WeChat in the United States, and regularly partners with other Chinese media such as Weibo, Ctrip, Qunar, Mafengwo, Alipay and others.

CHINA READY TRAINING

CLA excels in designing China-Ready trainings for tourism, destinations and retailers around the world, ranging from an introduction to Chinese tourism, to Serving Chinese tourists. Our ongoing market research allows us to bring insights and trends into these programs that capture the rise of FIT tourists, Mobile payment options, digital outreach and Chinese millennial tourists.

CHINESE MARKET ENTRY

CLA works with brands to enter the China market—from assessing the market opportunity, branding positioning and naming to finding and vetting distributors/vendors to financial modeling and planning.

IN-STORE TRAINING

CLA works with luxury retailers to provide targeted training for store staff to better understand the Chinese consumer and develop targeted tactics to attract, convert and retain these valuable consumers.

TRAVEL MEDIA AND TRADE OUTREACH

CLA provides comprehensive travel trade services in the China market, ranging from tour operator research and outreach to travel media planning and public relations targeted to luxury travel media.

CHINA DIGITAL STRATEGY

CLA works closely with brands to develop successful and proven China digital strategies with maximum ROI, then oversee rollout and execution. CLA regularly develops digital assets for clients, including Chinese websites, WeChat MiniPrograms, WeChat Games and HTML5 pages/activations.

WECHAT STRATEGY & EXECUTION

CLA is an authorized WeChat/Tencent partner agency, and works with clients to create and place advertisements on the WeChat/Tencent network, including new geo-targeting products in the United States. CLA has a team of front-end designers and back-end developers that create custom WeChat development including menu functions, HTML5 games, offline activations and WeChat front end-design and article creation.

INFLUENCER ENGAGEMENT

CLA leverages its deep network of Chinese influencers and Key Opinion Leaders (KOLs) in China and worldwide, to help brands reach and engage target demographics.

LUXURY CONSUMER ENGAGEMENT

CLA works with brands to create custom consumer engagement opportunities that drive traffic, uncover consumer insights and build consumer understanding of a brand’s heritage and history in their home country.

CHINESE OUTBOUND TRAVEL STRATEGY

CLA works with luxury brands to develop comprehensive strategies to attract, convert and build loyalty with Chinese consumers as they travel around the world.

Meet the Team

Sage Brennan
Co-Founder
Renee Hartmann
Co-Founder
Leslie Capstraw
Chief Operating Officer
Liz Kawayoshi
Project Management
Riki Xu
Digital Development
Amber Chen
UX/UI Design
Jessica Dai
Client Service
Jingyi Wang
Client Service
Tony Li
Client Service
Yulin Wu
Client Service
Chloe Jiang
Client Service
Fiona Li
Client Service
Yawen Lin
Client Service
Chenyang Yu
Client Service

Contact Us

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