Alibaba Reopens Sesame
Fresh from the largest 24-hour sales event in the history of the world — Singles’ Day, on November 11th — Alibaba is already setting up for another major début, before the US even has a chance to celebrate Black Friday.
Singles’ Day (光棍节) generated US$38.4 billion in Gross Merchandise Value this year – a 26% increase over last year – roughly $10 billion more than all sales generated between Thanksgiving and Cyber Monday combined.
This year’s Singles’ Day featured 200,000 participating brands, one million new product launches and 1.3 billion delivery orders.
Many international brands participated in the bonanza, too — the top countries selling to Chinese 11/11 consumers through cross-border platforms included: Japan, United States, South Korea, Australia, and Germany.
And just two weeks after this accomplishment, Alibaba is on track to post the biggest worldwide share offering of 2019 with its US$13 billion Hong Kong stock listing on Tuesday, November 26th. This secondary share offering is expected to surpass Uber’s $8.1 billion IPO in May.
Alibaba’s continued success and growth is great news for brands that need to engage Chinese consumers.
Global brands already leverage Alibaba’s platforms in a number of areas, including:
- China-based e-commerce
- Cross Border E-Commerce
- Smart Retail
- Big Data
- Mobile payment (Both inside and outside China)
- Travel Booking (Fliggy)
Alibaba continues to innovate and expand its services for consumers and brands, and the upcoming Hong Kong listing only provides more dry powder to fuel growth.
Brands cannot afford to overlook Alibaba’s ever-expanding service offering. This powerful platform provides fuel for the next generation of global Chinese consumer engagement strategies.
Interested in discussing your Alibaba strategy? Contact CLA to schedule a call.
How the Washington Post Uses TikTok to Engage with its Audience
The Chinese-backed video app TikTok is popular among Gen Z for its lip-sync videos and comedy routines, but at least one newsroom has found a practical way to use it for brand promotion and to show users how the news is made.
Alibaba’s 11/11 Singles’ Day: Here’s Which Brands Profited The Most
With Alibaba’s Singles’ Day, the world’s biggest shopping festival, bringing in a record $38.4 billion haul this year, a handful of brands like Apple, L’Oréal and Nestlé were among the biggest winners, grossing hundreds of millions in sales.
Alibaba said on Tuesday that 15 different companies each grossed over $143 million (1 billion yuan) in sales: Chinese brands Huawei and Xiaomi, U.S. brands Bose, Estée Lauder, Gap, Levi’s, Nike, The North Face and Apple, and other international brands Nestlé, H&M, Uniqlo, MUJI, L’Oréal and Philips.
Following Hong Kong Hit, Burberry Announces Bounce Back Strategy with Tencent
Burberry announcement an exclusive partnership between Burberry and the Chinese technology powerhouse, Tencent, to develop social media retail in mainland China.
British super brand Burberry is reporting strong H1 results, despite continued unrest in Hong Kong shaking profits in the region. Hong Kong revenue dropped from 8 percent to 5 percent of global sales for Burberry in H1, with the brand claiming the significant decline was largely driven by a fall in mainland Chinese tourists.
Tesla Returns to Profitability with Shanghai Gigafactory Ready to Roll
Tesla says it is already putting together full vehicles at its Shanghai Gigafactory on a trial basis.
After announcing record production and delivery of its electric vehicles earlier this month, Tesla has shared its financial results for the third quarter and they too make for some positive reading. The company has returned to profitability on the back of significant cost-cutting, and says its new Gigafactory in Shanghai is ready to start producing EVs for the world’s most populous country.
Art Fair Provides Ideal Platform to Nurture Nation’s Young Talent
This year’s Shanghai Young Art Fair presents more than 1,500 works created by about 400 promising artists.
The Shanghai Young Art Fair has drawn to a close after yet another successful run. The five-day festival held at the ShanghaiMart in Changning District, now in its fifth year, is dedicated to finding, nurturing and promoting the nation’s young, emerging talented artists. This year’s theme “Redefine” witnesses more than 1,500 works presented by about 400 promising artists. Divided into four sections and seven programs, the multi-faceted cultural experience features paintings, photos, films, digital art, sculpture and art installations.