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Inside the New MoMA WeChat Strategy

After a four-month-long renovation, an added 47,000 square feet, and a cost of $450 million, America’s newly-reopened premier modern art museum can be partially understood in numerical terms. But one overlooked metric can be found in MoMA’s revamped performance on WeChat. With a 200 percent increase in Q3 article reads over the same quarter last year, the…
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Trade war with China projected to cost U.S. billions in lost tourism dollars

Re: Trade war with China projected to cost U.S. billions in lost tourism dollars. Original Article: https://www.cbsnews.com/news/china-trade-war-trade-war-with-china-projected-to-cost-u-s-billions-in-lost-tourism-dollars/ — By MEGAN CERULLO First published on August 22, 2019 / 8:58 AM/ MONEYWATCH Video source: https://www.youtube.com/watch?v=KAuNYwBNKjU The trade war with China is having a dampening effect on Chinese tourism in the U.S.The U.S. could see nearly 2 million…
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The Chinese Tourists’ Growing Interest in Arts & Culture

Re: The Chinese Tourists’ Growing Interest in Arts & Culture The Story: Tourism boards and tour operators around the world are citing arts, museum and culture as key focus points for Chinese tourists. The impact is being felt globally. What to Know: CLA research indicates that 86% of Chinese visitors to museums are likely to be actively…
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Accommodations

Re: Accommodations The Story: Where are Chinese travelers staying when they arrive at their travel destination? And who is welcoming them at their destinations of choice?  What to Know: Our study shows that full-service hotels and resorts are their first choice (60%), followed by limited service or economy hotels and resorts and boutique hotels. Upscale/luxury hotel and…
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The Platforms

Re: The Platforms The Story: If the mobile wars are a battle of two titans, the battle for dominance in booking platforms is a horse race with a very crowded and increasingly competitive field. What to Know: Our research shows CTrip as first among OTAs that travelers are most likely to use for both trip planning and booking.…
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Mobile, Mobile, Mobile

Re: Mobile, Mobile, Mobile The Story: The future of mobile is being written in China and in a pitched battle for mobile dominance, Chinese travelers may be the ultimate prize. What to Know: For young Chinese travelers, mobile technology is what makes a trip real. Without the witnessing, researching, proving, bragging, booking and sharing it makes possible,…
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Call of the Wild

Re: Call of the Wild The Story: In the rush to urbanize, many Chinese have lost touch with the natural world.When they travel now, however, they’re seeking to reconnect. What to Know: When we asked Chinese travelers their most important considerations for choosing vacation destinations, safety was first, as it is most everywhere BUT a close second,…
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Active Leisure Blows Up

Re: Active Leisure Blows Up The Story: As Chinese visitors embrace travel independence, they’re also becoming increasingly drawn to more adventurous and exciting vacation activities. What to Know: Chinese International Travel Monitor research from Hotels.com tells us in their 2018 Ipsos study that of the 3,000 18- to 58-year-old Chinese tourists, who traveled overseas in the past…
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The Rise of the Independents

Re: The Rise of the Independents The Story: The world has been taken by surprise by the speed at which Chinese tourists have evolved from passive tour bus passengers to unfettered independent travelers. What to Know: Today, the great accelerator and boldness builder is mobile technology. It’s empowering travelers from solo women to Chinese families. The first…
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Chinese Tourists Can Now Enjoy SFMOMA More with WeChat

Original Article: https://jingtravel.com/sfmoma-chinese-wechat/ By Ruonan Zheng—January 28, 2019 The experience of visiting overseas museums is often frustrating for Chinese travelers — they’re either lost in a sea of foreign signage or are forced to rent expensive and complicated iPod audio guides. The San Francisco Museum of Modern Art (SFMOMA) wants to solve this problem by offering Chinese tourists free Chinese audio…
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