Blog

Call of the Wild

Re: Call of the Wild The Story: In the rush to urbanize, many Chinese have lost touch with the natural world.When they travel now, however, they’re seeking to reconnect. What to Know: When we asked Chinese travelers their most important considerations for choosing vacation destinations, safety was first, as it is most everywhere BUT a close second,…
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Active Leisure Blows Up

Re: Active Leisure Blows Up The Story: As Chinese visitors embrace travel independence, they’re also becoming increasingly drawn to more adventurous and exciting vacation activities. What to Know: Chinese International Travel Monitor research from Hotels.com tells us in their 2018 Ipsos study that of the 3,000 18- to 58-year-old Chinese tourists, who traveled overseas in the past…
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The Rise of the Independents

Re: The Rise of the Independents The Story: The world has been taken by surprise by the speed at which Chinese tourists have evolved from passive tour bus passengers to unfettered independent travelers. What to Know: Today, the great accelerator and boldness builder is mobile technology. It’s empowering travelers from solo women to Chinese families. The first…
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Chinese Tourists Can Now Enjoy SFMOMA More with WeChat

Original Article: https://jingtravel.com/sfmoma-chinese-wechat/ By Ruonan Zheng—January 28, 2019 The experience of visiting overseas museums is often frustrating for Chinese travelers — they’re either lost in a sea of foreign signage or are forced to rent expensive and complicated iPod audio guides. The San Francisco Museum of Modern Art (SFMOMA) wants to solve this problem by offering Chinese tourists free Chinese audio…
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Free Report Download: Museum White Paper

Scroll to the end of article for free report download! CLA is delighted to share its newest insight report, “Engage, Inspire, and Delight Global Chinese Museum Visitors with WeChat.” CLA audited 24 popular and prestigious overseas museums. Our white paper illustrates how museums outside of China are using WeChat to connect with Chinese tourists and…
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MoMA Attracts Chinese Consumers with WeChat Advent Calendar

Original Article: https://jingtravel.com/moma-wechat-advent-calendar/ — By Ruonan Zheng—December 17, 2018 Many U.S. museums have yet to establish a WeChat presence, and even those that have them aren’t using the platform to create interactive holiday campaigns aimed at selling tickets or souvenirs to Chinese visitors. One museum, however, has stepped up their game recently with an innovative way to appeal to…
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