The Story: The future of mobile is being written in China and in a pitched battle for mobile dominance, Chinese travelers may be the ultimate prize.
What to Know:
For young Chinese travelers, mobile technology is what makes a trip real. Without the witnessing, researching, proving, bragging, booking and sharing it makes possible, there is literally no trip. Without pics… it didn’t happen.
Daily or occasionally, 91% of the travelers we profiled, visit websites to research things to see and do
89% post online reviews of experiences
89% use travel guide apps
88% post photos on social media
90% daily or occasionally use their technology to make calls, while 87% hourly or daily chat with friends on WeChat
While WeChat is the relative newcomer, its dominance as the de facto “life operating system” is giving it a grip on young travelers
Our research shows that of Millennial overseas travelers, 80% daily or occasionally consult official WeChat accounts of destinations they visit, and 87% chat with friends hourly or daily on WeChat
China Luxury Advisors (CLA) is a global consultancy that advises and works collaboratively with luxury brands, tourism boards, vacation destinations and upmarket retailers on their China consumer strategy. Our personalized boutique style of China market consulting defines us and lets you transcend.