The Story: The world has been taken by surprise by the speed at which Chinese tourists have evolved from passive tour bus passengers to unfettered independent travelers.
What to Know:
Today, the great accelerator and boldness builder is mobile technology. It’s empowering travelers from solo women to Chinese families.
The first choice for millennial travelers is purchasing a package but traveling on their own without a guide.
The hankering for independent travel is most prevalent among younger Chinese in first-tier cities: Beijing, Shanghai, Guangzhou, Tianjin and Shenzhen—the so- called Bei-Shang-Guang-Shen.
Chinese travelers—and especially Chinese Millennial travelers—have upended the global tourism sector in a series of once-in-a-generation shifts in recent years.
The next seismic event is well underway as independent travelers have rapidly unpacked the traditional group- tour model, forcing destinations and industry to cater to this new customer’s traveling needs.
China Luxury Advisors (CLA) is a global consultancy that advises and works collaboratively with luxury brands, tourism boards, vacation destinations and upmarket retailers on their China consumer strategy. Our personalized boutique style of China market consulting defines us and lets you transcend.