Exclusive Student Events Drives Sales
CLA partnered with Stuart Weitzman to create exclusive in-store events in Beverly Hills, Costa Mesa CA, Boston, Toronto and Vancouver. These custom events were designed and targeted to reach local Chinese students and shoppers in each city. CLA recruited prominent Chinese influencers to host the events and help attract guests through social outreach campaigns. Over 337 attendees enjoyed the events, generating over 380K+ impressions, 33,800+ likes, and 2,548 comments on social media (Weibo, Instagram, WeChat) in addition to driving significant sales for the brand.