Engaging the Global Chinese Consumer

 

Who We Are

China Luxury Advisors Inc (CLA) is a China strategy consultant that advises and works collaboratively with luxury and premium brands, retailers, streetwear brands, tourism brands and more to develop their China market strategy.

Our tailored approach creates specific programming to help our clients capture and maximize their ROI potential with this influential and growing audience.

Established in 2011, CLA offers a full suite of China strategy consulting services including:

China market assessment
China market entry strategy development
China market research, including quantitative and qualitative consumer research, as well as expert interviews and channel checks
Cross-border China e-commerce market entry and execution, including Tmall and WeChat
China market strategic financial planning and investment criteria
Due diligence of Chinese companies and China market opportunities
Global Chinese consumer marketing and activation
Chinese social media management and development, including Weibo, Little Red Book, WeChat and livestreaming

CLA has offices in Los Angeles, New York and affiliate partners in Beijing and Shanghai.

Who We Work With

What We Do

STRATEGY

We are a strategy consultancy at our core. We actively work with destinations, attractions and global luxury brands to contextualize the Chinese consumer opportunity. Our tailored strategies provide the vision to overcome obstacles and the innovation to drive sustainable results.

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RESEARCH

Our custom research is a roadmap to the Global Chinese Demographic. Our research experts have the ability to handle quick turn surveys to gauge the pulse of consumer sentiment to more in depth qualitative studies to uncover forward looking insights that will impact company performance.

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MARKET ENTRY

CLA works closely with brands to develop customized approaches to entering the China market. As part of this process, CLA assesses the opportunity, identifies appropriate partners, conducts consumer and resesearch and develops multi-year entry execution plans.

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PAID MEDIA

The diversity and mix of the China advertising landscape is staggering. Our paid media experts are well versed in the benefits and pitfalls of each channel and platform to ensure a targeted media plan is developed to reach your KPIs no matter the budget.

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SOCIAL

Generating a strong social presence that attracts the Chinese consumer matters. From crafting unique brand stories, social giveaway programs to managing creative influencer campaigns, our digital team understands how to create meaningful engagement on social.

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DIGITAL DEVELOPMENT

CLA has deep domain expertise and dedicated digital development capabilities tailored for the China market. We are experienced in building targeted solutions for global brands including social campaigns, gamification, local app development and websites.

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Award Winning Work

Utah Office of Tourism

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L’Oréal Travel Retail Americas

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Beverly Center

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Extell Development

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William Henry

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Clé de Peau Beauté

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Stuart Weitzman

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El Corte Ingles

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Asian Art Museum

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China Ready Training

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Museums in the Cloud

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Meet the CLA Team

RENEE HARTMANN

Co-Founder

SAGE BRENNAN

Co-Founder

LESLIE CAPSTRAW

Chief Operating Officer

RIKI XU

Digital Development

JESSICA DAI

Account Supervisor
Arts & Culture Lead

LIZ KAWAYOSHI

Senior Project Management
   

LU FENG

Visual Designer | UX
   

 LISA CHIUEH

   Junior Graphic Designer  
  

WENDY WANG

Client Service
  

AMY TANG

Client Service
  

IVY CHEN

Client Service
 

CAROLINE YAN

Client Service
  

Au Courant

Our Opinion & Insights on the China Market

Singles’ Day poised for another record year despite uncertainty

By SARAH RAMIREZ Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in[…]

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How To Manage Your Social Media Channels Prior To China Market Entry

The number one question that brands should be asking themselves prior to entering the China market is: What is our brand awareness in China? The answer is often surprising. Well-known[…]

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Five Questions You Should Be Asking About Your China Market Strategy

While China’s domestic consumer market continues to expand rapidly and is fueling growth for global brands, we confront more challenges than ever in executing a China market strategy, including: Decoupling:[…]

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Don’t Miss Out on CLA Insights!

CLA Reports

CLA conducts a wide range of research for its clients – tailoring the approach in order to glean actionable insights for the specific client need.

Let’s Hit The Gym: China’s Exploding Fitness Industry

China’s fitness market has grown steadily for years, boosting the value of global brands like Nike and Adidas, as well as local Chinese brands such as Li-Ning and Anta. However, while much of past growth has been driven by lifestyle sportswear and sports-influenced fashion trends, we are now seeing substantial expansion in actual sports participation across a broader segment of the Chinese population.

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Decoding Daigou: China’s New Social Commerce

CLA collaborated with YouWorld to undertake a first-of-its-kind survey of the most elusive group of power shoppers in the world: the Daigou Market.

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FLASH SURVEY REPORT
Chinese Consumer Sentiment in the Age of Coronavirus

We can all relate to this impulse, a common response in CLA’s online survey of Chinese consumer sentiment, which measures reactions to the coronavirus outbreak in China.

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CLA REPORT
How To Chinese New Year

Discover CLA’s Latest Report For Lunar New Year Engagement Tips. Which direction should you favor in the (Lunar) new year?

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Singles’ Day 2021

Singles’ Day 2021 is just around the corner and brands are furiously planning their Singles’ Day campaigns to take advantage of the biggest shopping day in China.

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Let’s Connect

Work With Us !

We’re in the midst of an incredibly exciting time CLA. Come join us in creating a team of amazing and exceptional people, helping the world’s top luxury brands and destinations connect with the global Chinese consumer.


If you are interested in joining our team, please send us your information. We are always looking for interns as well as account leaders and social gurus.
If you have any questions about us, get in touch on careers@chinaluxuryadvisors.com

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