Who We Are
China Luxury Advisors Inc (CLA) is a China strategy consultant that advises and works collaboratively with luxury and premium brands, retailers, streetwear brands, tourism brands and more to develop their China market strategy.
Our tailored approach creates specific programming to help our clients capture and maximize their ROI potential with this influential and growing audience.
Established in 2011, CLA offers a full suite of China strategy consulting services including:
• China market assessment
• China market entry strategy development
• China market research, including quantitative and qualitative consumer research, as well as expert interviews and channel checks
• Cross-border China e-commerce market entry and execution, including Tmall and WeChat
• China market strategic financial planning and investment criteria
• Due diligence of Chinese companies and China market opportunities
• Global Chinese consumer marketing and activation
• Chinese social media management and development, including Weibo, Little Red Book, WeChat and livestreaming
CLA has offices in Los Angeles, New York and affiliate partners in Beijing and Shanghai.
Who We Work With
What We Do
STRATEGY
We are a strategy consultancy at our core. We actively work with destinations, attractions and global luxury brands to contextualize the Chinese consumer opportunity. Our tailored strategies provide the vision to overcome obstacles and the innovation to drive sustainable results.
DETAILSRESEARCH
Our custom research is a roadmap to the Global Chinese Demographic. Our research experts have the ability to handle quick turn surveys to gauge the pulse of consumer sentiment to more in depth qualitative studies to uncover forward looking insights that will impact company performance.
DETAILSMARKET ENTRY
CLA works closely with brands to develop customized approaches to entering the China market. As part of this process, CLA assesses the opportunity, identifies appropriate partners, conducts consumer and resesearch and develops multi-year entry execution plans.
DETAILSPAID MEDIA
The diversity and mix of the China advertising landscape is staggering. Our paid media experts are well versed in the benefits and pitfalls of each channel and platform to ensure a targeted media plan is developed to reach your KPIs no matter the budget.
DETAILSSOCIAL
Generating a strong social presence that attracts the Chinese consumer matters. From crafting unique brand stories, social giveaway programs to managing creative influencer campaigns, our digital team understands how to create meaningful engagement on social.
DETAILSDIGITAL DEVELOPMENT
CLA has deep domain expertise and dedicated digital development capabilities tailored for the China market. We are experienced in building targeted solutions for global brands including social campaigns, gamification, local app development and websites.
DETAILSAward Winning Work
Utah Office of Tourism
read more
L’Oréal Travel Retail Americas
read more
Beverly Center
read more
Extell Development
read more
William Henry
read more
Clé de Peau Beauté
read more
Stuart Weitzman
read more
El Corte Ingles
read more
Asian Art Museum
read more
China Ready Training
read more
Museums in the Cloud
read moreMeet the CLA Team
RENEE HARTMANN
Co-Founder
SAGE BRENNAN
Co-Founder
LESLIE CAPSTRAW
Chief Operating Officer
RIKI XU
Digital Development
JESSICA DAI
Account Supervisor
Arts & Culture Lead
LIZ KAWAYOSHI
Senior Project Management
LU FENG
Visual Designer | UX
LISA CHIUEH
Junior Graphic Designer
WENDY WANG
Client Service
AMY TANG
Client Service
IVY CHEN
Client Service
CAROLINE YAN
Client Service
Au Courant
Our Opinion & Insights on the China Market
Singles’ Day poised for another record year despite uncertainty
By SARAH RAMIREZ Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in[…]
Read more
How To Manage Your Social Media Channels Prior To China Market Entry
The number one question that brands should be asking themselves prior to entering the China market is: What is our brand awareness in China? The answer is often surprising. Well-known[…]
Read more
Five Questions You Should Be Asking About Your China Market Strategy
While China’s domestic consumer market continues to expand rapidly and is fueling growth for global brands, we confront more challenges than ever in executing a China market strategy, including: Decoupling:[…]
Read moreDon’t Miss Out on CLA Insights!
CLA Reports
CLA conducts a wide range of research for its clients – tailoring the approach in order to glean actionable insights for the specific client need.
Let’s Hit The Gym: China’s Exploding Fitness Industry
China’s fitness market has grown steadily for years, boosting the value of global brands like Nike and Adidas, as well as local Chinese brands such as Li-Ning and Anta. However, while much of past growth has been driven by lifestyle sportswear and sports-influenced fashion trends, we are now seeing substantial expansion in actual sports participation across a broader segment of the Chinese population.
learn more
Decoding Daigou: China’s New Social Commerce
CLA collaborated with YouWorld to undertake a first-of-its-kind survey of the most elusive group of power shoppers in the world: the Daigou Market.
learn more
FLASH SURVEY REPORT
Chinese Consumer Sentiment in the Age of Coronavirus
We can all relate to this impulse, a common response in CLA’s online survey of Chinese consumer sentiment, which measures reactions to the coronavirus outbreak in China.
learn more
CLA REPORT
How To Chinese New Year
Discover CLA’s Latest Report For Lunar New Year Engagement Tips. Which direction should you favor in the (Lunar) new year?
learn more
Singles’ Day 2021
Singles’ Day 2021 is just around the corner and brands are furiously planning their Singles’ Day campaigns to take advantage of the biggest shopping day in China.
learn moreLet’s Connect
Work With Us !
We’re in the midst of an incredibly exciting time CLA. Come join us in creating a team of amazing and exceptional people, helping the world’s top luxury brands and destinations connect with the global Chinese consumer.
If you are interested in joining our team, please send us your information. We are always looking for interns as well as account leaders and social gurus.
If you have any questions about us, get in touch on careers@chinaluxuryadvisors.com