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Singles’ Day poised for another record year despite uncertainty

By SARAH RAMIREZ Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in 2020. According to “The Outlook for Singles’ Day 2021” report from China Luxury Advisors, C2 Global and Coresight Research, livestream promotions are one of the most popular…
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How To Manage Your Social Media Channels Prior To China Market Entry

The number one question that brands should be asking themselves prior to entering the China market is: What is our brand awareness in China? The answer is often surprising. Well-known brands in their home market often find they have near zero awareness in China, while some more niche brands can be surprised to find out…
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Five Questions You Should Be Asking About Your China Market Strategy

While China’s domestic consumer market continues to expand rapidly and is fueling growth for global brands, we confront more challenges than ever in executing a China market strategy, including: Decoupling: China is effectively walled off from international markets due to COVID-related travel and entry restrictions, making it impossible for global market managers to drop into…
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Three Reasons To Adopt A Cross-Border E-Commerce China Market Entry Strategy

Determining a market entry strategy for China is unique to each brand, its awareness in the market, internal resource prioritization and appetite for risk. While an offline retail presence is critical to the long term success of any China market entry strategy, many brands are turning to cross border e-commerce as their initial China market…
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China’s Second Largest E-commerce Holiday:6/18 A Preview

China’s second largest annual “e-commerce holiday” lands on June 18th.  C2 Global expects an increase in overall spending for 6/18 this year, building on record-setting $136.5 billion sales of 2020. We surveyed 1,020 consumers in China to assess their preferences for the upcoming 6/18 promotional event, and 76% said that they were either going to…
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Previewing the Return of Chinese International Travel

With summer tourism approaching and international travel restrictions shifting minute-to-minute, many countries will see spurts of international visitation this summer. However, we are not likely to see an immediate full scale return of Chinese tourists given the current quarantine requirements for reentry to China, as well as concerns about recent COVID outbreaks in Asia.  C2 Global surveyed 1,107 Chinese consumers in April…
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Living up to the Hype: Livestreaming 2021

Livestreaming is the buzz-iest trend to emerge from China’s e-commerce economy in the past year.  As retailers around the world seek lessons from China’s success in livestreaming, we examine what Chinese consumers want in their ‘streams, who they trust and what makes them buy.  In March 2021, C2 Global surveyed 1,102 Chinese consumers who have…
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Earth Day: Sustainability and Chinese Consumers in 2021

As COVID-weary Western nations drift into the early stages of an unsettled transition “back to normal,” a deeper understanding of sustainable growth and Earth Day’s relevance has taken root in the public mind. Global brands, therefore, are focused more than ever on enhancing sustainability programs to appeal to consumers’ preferences.  Environmental awareness, global health concerns and other sustainability-related subjects are similarly…
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New COVID-19 restrictions hit Asia, luxury’s bright spot amid pandemic

Luxury brands such as Hermès have recently focused on physical retail in Tokyo. Image credit: Hermès By NORA HOWE Cases of COVID-19 are rising across Asia again, forcing governments to order new lockdown restrictions in markets that have experienced the quickest economic recoveries since the start of the pandemic. South Korea is seeing the highest number of infections since…
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Now part of LVMH, what’s next for Tiffany & Co.?

Tiffany & Co.’s direction is likely to shift under LVMH’s guidance. Image credit: LVMH By ELLEN KELLEHER French luxury conglomerate LVMH Moët Hennessy Louis Vuitton wasted no time making leadership changes at Tiffany & Co. following its acquisition of the U.S. jeweler, a sign that things are about to change for the iconic brand. A push into China,…
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