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China’s Second Largest E-commerce Holiday:6/18 A Preview

China’s second largest annual “e-commerce holiday” lands on June 18th.  C2 Global expects an increase in overall spending for 6/18 this year, building on record-setting $136.5 billion sales of 2020. We surveyed 1,020 consumers in China to assess their preferences for the upcoming 6/18 promotional event, and 76% said that they were either going to…
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Previewing the Return of Chinese International Travel

With summer tourism approaching and international travel restrictions shifting minute-to-minute, many countries will see spurts of international visitation this summer. However, we are not likely to see an immediate full scale return of Chinese tourists given the current quarantine requirements for reentry to China, as well as concerns about recent COVID outbreaks in Asia.  C2 Global surveyed 1,107 Chinese consumers in April…
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Living up to the Hype: Livestreaming 2021

Livestreaming is the buzz-iest trend to emerge from China’s e-commerce economy in the past year.  As retailers around the world seek lessons from China’s success in livestreaming, we examine what Chinese consumers want in their ‘streams, who they trust and what makes them buy.  In March 2021, C2 Global surveyed 1,102 Chinese consumers who have…
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Earth Day: Sustainability and Chinese Consumers in 2021

As COVID-weary Western nations drift into the early stages of an unsettled transition “back to normal,” a deeper understanding of sustainable growth and Earth Day’s relevance has taken root in the public mind. Global brands, therefore, are focused more than ever on enhancing sustainability programs to appeal to consumers’ preferences.  Environmental awareness, global health concerns and other sustainability-related subjects are similarly…
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New COVID-19 restrictions hit Asia, luxury’s bright spot amid pandemic

Luxury brands such as Hermès have recently focused on physical retail in Tokyo. Image credit: Hermès By NORA HOWE Cases of COVID-19 are rising across Asia again, forcing governments to order new lockdown restrictions in markets that have experienced the quickest economic recoveries since the start of the pandemic. South Korea is seeing the highest number of infections since…
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Now part of LVMH, what’s next for Tiffany & Co.?

Tiffany & Co.’s direction is likely to shift under LVMH’s guidance. Image credit: LVMH By ELLEN KELLEHER French luxury conglomerate LVMH Moët Hennessy Louis Vuitton wasted no time making leadership changes at Tiffany & Co. following its acquisition of the U.S. jeweler, a sign that things are about to change for the iconic brand. A push into China,…
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How will the Farfetch-Alibaba-Richemont trifecta impact luxury ecommerce in China?

Farfetch the key to Richemont and Kering’s ecommerce growth in China? Image credit: Farfetch By ELLEN KELLEHER Online retailer Farfetch is teaming with Chinese ecommerce giant Alibaba and Swiss luxury group Richemont with the hopes of expanding its global reach, particularly in the world’s largest luxury market. Alibaba and Richemont each plan to invest $1.1 billion in London-based Farfetch, which will be launching on Alibaba platforms…
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Can China Save Travel Retail in 2020?

Customers purchase cosmetics at a duty-free shop in the Hainan Province of China | Source: Getty Images The decline in international travel has hit duty free retail hard this year, but sales to domestic travellers in China with nowhere else to go are booming. SHANGHAI, China — The duty free market is usually fuelled by Chinese…
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Is It Game Over for China’s Grey Market Sellers?

A shopper browses handbags and wallets inside a Furla SpA store in Hong Kong | Source: Getty Images A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk. SHANGHAI, China —  When Xiao Xiang…
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Will Daigou Help Brands Survive COVID-19?

With mounting pressure to perform due to COVID-19, brands have slowly warmed up to working side by side with daigou. Photo: Shutterstock. Beijing office worker Cheryl Chen works with at least five different daigou on her WeChat. Some are brand-specific (like one who hunts for unique Chanel collections or niche brands like By Far), and others are country-specific,…
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