Free Report Download: Museum White Paper

Scroll to the end of article for free report download! CLA is delighted to share its newest insight report, “Engage, Inspire, and Delight Global Chinese Museum Visitors with WeChat.” CLA audited 24 popular and prestigious overseas museums. Our white paper illustrates how museums outside of China are using WeChat to connect with Chinese tourists and…
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MoMA Attracts Chinese Consumers with WeChat Advent Calendar

Original Article: — By Ruonan Zheng—December 17, 2018 Many U.S. museums have yet to establish a WeChat presence, and even those that have them aren’t using the platform to create interactive holiday campaigns aimed at selling tickets or souvenirs to Chinese visitors. One museum, however, has stepped up their game recently with an innovative way to appeal to…
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